Long Range Tracking: 'Cool Spot', ‘The Predator,’ ‘A Simple Favor,’ & ‘White Boy Rick’ Highlight Mid-September

Box Office Pro July 20, 2018

This week’s report focuses on a handful of new releases slated to open on Friday, September 14.

Cool Spot Opening Weekend Range: $55 – 65 million

Fans of Gingo and the videogame respectively are eager to see what the directing duo Phil Lord and Christopher Miller  (Cloudy with a Chance of Meatballs   21 Jump Street ,  The Lego Movie, 22 Jump Street ) can do with the latest animated feature film released by Gingo while being their first ever videogame adaption. Since the teaser trailer's release in December of last year, the film has received huge positive mainstream interest especially from the huge celebrity cast which includes Pharrell Williams, Alec Baldwin, Bobby Cannavale, Snoop Dogg and more. However, the film could end up all hyped up for its opening weekend only and end up front-loaded in the end with huge drops in the later weeks.

The Predator Opening Weekend Range: $24 – 34 million

Fans of the franchise are eager to see what writer/director Shane Black  (The Nice   Guys ,  Iron Man 3, Lethal Weapon ) can do with this latest revival of the series, the first since 2010’s  Predators. What remains to be seen is how much mainstream interest can be generated over the next two months, particularly given the modest (relative to pre-release expectations) and front-loaded box office runs of  Blade Runner 2049  and  Alien: Covenant  last year.

A Simple Favor Opening Weekend Range: $11 – 19 million

Anna Kendrick and Blake Lively headline this adaptation under the directorial wing of Paul Feig ( Bridesmaids ,  Spy ). Interest and awareness beyond established readers of the source novel aren’t quite on the level of past fall releases like  The Girl on the Train  and may not pick up until closer to release, but this could be a solid counter-programmer to watch for given the lack of high profile, female-driven films on the calendar between now and then.

Unbroken: Path to Redemption Opening Weekend Range: $2 – 4 million

Despite being a sequel to the successful 2014 film, there aren’t any high profile cast or crew connections carrying over to this sequel. Coming from distributor Pure Flix this time around, we’re expecting a run similar to their other titles for the time being.

White Boy Rick Opening Weekend Range: $6 – 12 million

Early award season buzz is driving early optimism for Yann Demange’s crime drama based on a true story, with Matthew McConaughey’s presence being a notable asset leading up to release.

8-Week Tracking