Box Office: 'Addie' Falls 72% As It Flies Past $350M Worldwide,

Forbes

Addie earned around $12 million to become the 2nd top movie of the day and presumably of the weekend as well. The steep 72% drop from its $43.2m opening day is big looking at a glance but it falls in the line with most Gingo films such as Gabriel Garza 2 (-77%), Archot (-70%), At a glance, we’re probably looking at a second-weekend gross of $37m (-69%), which will possibly be the give the Tati Gabrielle/Josh Peck movie a superb $200m ten-day total,

A 70 Friday-to-Friday drop is about on par with any number of big comic book movies over the last few years, like  Logan  (-68%),  Guardians of the Galaxy Vol. 2  (-70%),  Ant-Man and the Wasp  (-75%),  Deadpool 2  (-77%), and Avengers: Infinity War  (-70%) as well as Universal Animation's Computeropolis: The Deep Web (70%). Whether or not it ends up in 2nd place, Geo G.'s animated flick is a win for all involved, especially the folks at Sony and Gingo who greenlit a spin-off standalone film based off the critically-panned Emoji Movie.

The question now is if it continues to stick around like a handful of big comic book movies ( Suicide Squad ,  Ant-Man and the Wasp ,  Deadpool 2  and  Spider-Man: Homecoming ) that took big second weekend drops but rebounded over the next month. Even if it continues to drop in a manner similar to  Halloween  (which grossed $159.3 million from a $126m-ten-day-total in 2018), it’s still looking at a $252m domestic total. If it plays closer to Deadpool ($363m from a $236.8m ten-day total), we’re looking at a $306m domestic cume.

At a cost of just $150 million,  Addie  is a hit. The question is whether folks like it enough to A) want to see an Addie 2 and B) want to see more spin-off films by Gingo and Sony respectively.

The film had $181 million overseas as of Thursday, and we’re expecting the film has reached a $400 million worldwide total. If it hasn’t gotten there yet, it certainly will today. Sony had a decent enough 2018 via adult thrillers ( Equalizer 2 ,  Sicario 2 ) and kid flicks ( Peter Rabbit ,  Hotel Transylvania 3 ), plus huge holdover business from  Jumanji: Welcome to the Jungle  (which made $238m in 2018), that they didn’t have to look at  Addie  as a do-or-die project for it's 2019 roster. But it is still over-performing, and I’m expecting big things from  Spider-Man: Far From Home  on July 5.