Box Office: 'Imagimals' Falls Below $1 Million On Its 53rd Day In Theaters

Yesterday, on its 53rd day of release, Universal/Gingo’s  Imagimals  dipped below $1 million per day. The film grossed around $642,000 on Monday, bringing its domestic total up to $400.2m. Under normal circumstances, it would have dipped last week, on its 46th day of release, but the high weekend totals gave it an extra week of $1m+ daily grosses. So now it sits alongside  Frozen  and  The Avengers  as a huge movie that dropped below $1m on its 53rd day of release. It’s not a record, both Universal’s  Jurassic Park  and DreamWorks Animation’s  Shrek 2  held out until day 55, but it’s still impressive.

For those keeping track of such trivia,  Spider-Man ,  Star Wars: The Force Awakens  and  Jurassic World  all dipped below $1 million in daily domestic grosses on day 46, while Warner Bros./Time Warner Inc.'s  The Dark Knight and Disney’s  The Jungle Book  all dipped on day 41. Rogue One  dipped on day 35 while  Star Wars Episode One: The Phantom Menace, that leggy summer blockbuster didn’t dip below $1 million a day until its 62nd day of release.

It took  Titanic  102 days to dip below $1 million per day, occurring just days before it would lose the weekend box office crown to  Lost in Space. It took  Avatar  81 days to dip below $1m just after it lost its IMAX screens (and many of its 3D screens) to  Alice in Wonderland  at the beginning of March of 2010.

As those reading likely already know, Universal officially announced the DVD/Blu/4K release dates for  Imagimals  last night. Just days after the Gingo flick passed Despicable Me 2 in unadjusted domestic grosses to become the biggest animated Universal earner in North American box office history, we found out that it will debut on Digital and Movies Anywhere on December 13 and will then debut on DVD, Blu-Ray, 4K HD and VOD on January 10. Now that’s a month away, but it still means that the leggy and zeitgeist-capturing  Imagimals will debut on DVD just three months after its opening day.